Every holiday season, agencies and media buyers face fierce competition for consumer attention. But with the right combination of planning, strategy, personalization, and technology, delivering success during the holiday season is easier than ever.

According to eMarketer, holiday retail sales are estimated to increase 3.3% to $1.262 trillion USD in 2022, with bricks-and-mortar rising 0.9% to $1.026 trillion USD and e-Commerce climbing 15.5% to $235.86 billion USD.

eMarketer also reports that the 2022 holiday season will be longer and flatter, with less concentrated spending during the Cyber Five period. Sales may start earlier and last longer. 

Knowing there will be such a big impact, where do you start? 

Curation. 

We've put together a few ideas on how data and supply can be packaged together to deliver unique PMP-based deals which can then be sold and activated on the buy side through any DSP. Break through the standard playbook for your holiday campaigns, and leverage the value of a curated marketplace. 

Curated Deal Packages: Shopping

If you're looking to tap into audiences and publishers focused on shopping around the holiday, Black Friday, or Cyber Monday, this deal package is for you. 

Curated Deal Packages: Seasonal Food

It wouldn't be the holiday season without great food, so here's an opportunity to tap into an audience that's hungry for ideas and inspiration. 

We hope you find these holiday ideas helpful. You may also find that whatever worked last year will perform similarly in 2022. Optimize to improve your previously successful holiday campaigns, or use them as a source of inspiration – the choice is yours.