IAB Awards The MediaGrid with Gold Standard Certification
London: 01 July 2020
The MediaGrid is proud to announce that it has been certified as IAB UK Gold Standard. The Gold Standard was created by the IAB to encourage the adoption of brand safety best practices, with the aim of reducing ad fraud in the digital advertising environment and verifies that The MediaGrid complies with and promotes IAB UK's leading brand safety standards, its requirements to minimize ad misplacement and fraud as well as improve the digital advertising experience.
Since October 2017, the Gold Standard represents IAB UK’s efforts to raise standards across the digital advertising landscape. By completing the three-part accreditation process for IAB Gold Standard certification, The MediaGrid demonstrates commitment to improving digital advertising quality across the industry as an independent media seller.
To be certified, The MediaGrid has shown that it is committed to the Gold Standard’s three core aims:
- To reduce ad fraud by demonstrating support for the ads.txt initiative;
- To increase brand safety through accreditation by JICWEBS Display Trading Standard Group Brand Safety Principles and
- To improve user experience by adhering to the Coalition for Better Ads advertising standards.
Tina Lakhani, Head of AdTech, IAB UK says “The IAB UK Gold Standard is central to our mission to build a sustainable future for digital advertising, requiring active support from across the digital ad industry. Congratulations to both BidSwitch and The MediaGrid for achieving Gold Standard certification, underscoring their commitment to tackling ad fraud, upholding best practice and improving brand safety.”
Joe Meehan, General Manager at IPONWEB, parent company of The MediaGrid, says: “Publishers, brands, and agencies are all calling out for the same thing: more transparency in programmatic transactions, more security around ad quality and brand safety, and more concern for the user experience. As a platform that looks to bring these parties together to enable unique programmatic capabilities, it’s imperative that we subscribe to those same priorities. Becoming Gold Standard certified shows our commitment to those principals and our ongoing support for the IAB’s goal of improving digital advertising for buyers, sellers, and consumers.”
The MediaGrid is a new application layer that sits between DSPs and premium supply on top of existing programmatic infrastructure. Acting as neutral pipes connecting publisher inventory to agency curation tools and buying platforms, The MediaGrid creates an open environment where curation partners can deploy unique data and bidding intelligence against the bidstream to create a proprietary supply path and media strategy. The MediaGrid has been developed by IPONWEB, a global leader in building programmatic trading platforms and infrastructure. Visit www.themediagrid.com to learn more.