Hello and welcome to the July 2022 edition of On The Grid, our monthly update in which we share key improvements to our platform, success stories from our partners, and share new content produced by The MediaGrid team.
Highlights
Curation produces a 32% improvement in cost-per-click (CPC)
Using The MediaGrid’s curation solution, a telecom company was able to choose specific search terms and search recency to create an audience segment associated with those consumer intent signals. > Read more
Search Intent audiences drive an efficient CPA
Discover how a leading insurance company combined curated deals with The MediaGrid’s unique Search Intent audiences to achieve a 34% lower CPA than the campaign average to drive brand awareness. > Read more
Product Updates
For media owners, we will be releasing Deals Management functionality in the coming weeks.
Deals Management will enable publishers to leverage private marketplaces (PMP) to provide exclusive inventory and curated packages to preferred advertisers through higher-value deals and negotiable pricing.
In The News
The Publisher Brief: Prebid 7 Release
The Prebid team released the next major version of the Prebid.js header bidding wrapper with version 7. But what does it mean for media owners?
> Read more
What’s Next for Identity & Addressability
The MediaGrid team analyzed more than 195 billion bid requests to better understand the adoption trends of various identity solutions and how the industry is progressing towards the end of third-party cookies.
New Demand Partners
We’ve been working hard on increasing the number of DSPs connected to The MediaGid to bring you great new sources of demand. Here are a few we’ve added this last month:
Adrule is a mobile marketing company with a sophisticated, proprietary advertising technology stack that can be used to deliver custom on-demand solutions.
- Traffic types include Open Exchange and Private Marketplace Deals.
- Current supported media formats include Display and Video on Mobile App & Web Inventory.
TenMax Ad Tech Lab is an innovative ad network focusing on research, innovation, and development of digital advertising technologies.
- Traffic types include Open Exchange and Private Marketplace Deals.
- Current supported media formats include Display and Video Inventory.
Inspiritum is a mobile programmatic advertising platform that specializes in the development and promotion of mobile offers.
- Traffic types include Open Exchange.
- Current supported media formats include Display and Video Inventory.
And Finally, What's Coming Soon...
Here’s a sneak peek at what’s coming to The MediaGrid in the near future. Watch this space for more detailed info.
- Publisher Deal Management
- LiveRamp Integrations for First-party and Third-party Audiences
- Content Object Targeting on Connected TV
- And more!
