Hello, and welcome to the October 2022 edition of On The Grid. With Black Friday, Cyber Monday, and the rest of the Q4 rush right around the corner, The MediaGrid is working to provide our our partners with the right tools to make this season a success. Read on for the latest.
Highlights
New Deal Troubleshooting Tools
Publishers can provide exclusive inventory and curated packages to preferred advertisers through Supply Package Deals. But troubleshooting deal performance can be a challenge. That’s why we’ve added a performance tab to our Supply Package management tab.
To maximize revenue potential, publishers can view key performance metrics on active deals, including: win rate, impressions, eCPM, and more. You can access the performance tab within the UI here.
Is Your Q4 Planning Complete?
Holiday shoppers are making purchases online earlier than ever in 2022. To match this trend, curators need to kick off Q4 strategies just as early. Our holiday-inspired packages can help inspire your media planning and enable easy activation. Check them out today:
ICYMI: LiveRamp Data Capabilities in Curation
Curators can now access LiveRamp’s data assets to package with premium inventory, unlocking enhanced ability to deliver audience packages to satisfy advertisers needs and goals.
LiveRamp enables audience activation in two ways: by leveraging existing third-party data segments already in The MediaGrid’s UI, or by onboarding your own first-party data into the platform. If there are third-party data segments that you would like to leverage and don’t currently appear in the platform, just let your account manager know.
Learn more about LiveRamp data capabilities in curation.
Product Updates
Native Supply Activation
The MediaGrid will soon offer native supply activation to allow publishers with native inventory to monetize via our unique demand connections.
Native will be available by early November for publishers leveraging a Prebid Server integration. The release will provide publishers with true native ad render capabilities across a host of different native ad templates.
Connect with your account manager to learn more about how you can monetize your native inventory this Q4.
Google Open Bidding Integration
The MediaGrid will soon be integrated with Google's Open Bidding program as an option for publishers to monetize their inventory through our demand relationships.
Open Bidding is a server-side unified auction where several Ad Exchanges and SSPs can compete along with Google's Ad Exchange, Authorized Buyers, to win the impressions. Open Bidding in Ad Manager communicates directly with our demand partners in a server-to-server connection.
IP Address Targeting
The MediaGrid will soon be releasing functionality for curators to enable IP address targeting in Curated supply deals. This release will allow curators to batch upload a list of IP addresses and then select them as a data segment in the supply configuration. Filtering supply based on IP addresses can allow buyers to reach a grouping of individuals that share similar locations, such as college campuses, or all users within a household.
Reach out to your account manager to learn more about the technical specifications for IP address targeting.
In addition to these releases, The MediaGrid will soon be releasing updates to support:
- Enhanced COPPA Controls
- Access to Seller-Defined Audiences data available in supply packaging
- Post-auction discounts for publishers
- Lotame as a data provider
- Additional UI tools to support forecasting data packaging within deals
- …and more!
Introducing The Grid Guide
Got 20 minutes and a desire to discover new strategies for maximizing yield? Make sure you join us for our new webinar The Grid Guide.
The Grid Guide is a brief bi-weekly session that explores the fundamentals of monetizing your media, equipping you with best practices to maximize your yield.
For the inaugural session, to be held on October 18 at 12 pm EST, Senior Product Manager, Alexandra Balashoyu, will share her tips and best practices for ensuring your header setup is primed to capture max revenue from the Q4 spending surge.
Hot Off The Press
Dig into some of the latest content published across The MediaGrid blog and the wider trade press.
The Publisher Brief: Google's Kicking the Cookie Can... Again
In July 2022, Google once again announced that it’s kicking the can down the road when it comes to the death of the third-party cookie. The stay of execution now places the cookie’s demise at the end of 2024 – but what does it mean for publishers?
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Amid economic uncertainty, premium publishers are increasingly turning towards deal based spend, enabling media owners to better maximize value and allowing buyers to better negotiate on price and priority.
One-pager: The Value of Curation
Check out our new one-pager The Value of Curation for important talking points around how curation helps to solve some of the key issues within the programmatic advertising space, and how The MediaGrid enables improved supply optimization, investment management and more.
Curation Deep Dive with Exchange Wire
Media buyers have been paying more, publishers have been earning less, and data providers have had less control. With Exchange Wire, we took a deep dive into how curation solves the problems that have come about with the rise of programmatic.
> Download the Deep Dive instantly
Catch Us Out and About
Planning to attend an industry event? Check out where The MediaGrid’s teams will be in the coming months, and let your account management team know if you’ll also be in attendance. We look forward to connecting.
- Digiday Media Buying Summit, Palm Springs, CA | October 12-14
- Programmatic I/O, NYC | October 17-18
- AdWeek, NYC | October 17-20
- Programmatic for Publishers Masterclass, London | November 22
