Hello, and welcome to the September 2022 edition of On The Grid. As we get into gear for fall, the team is here to share enhancements to The MediaGrid platform, success stories from our partners, as well as a digest of the recent content produced by The MediaGrid Team.
Highlights
Seasonal Package Ideas
It’s never too early to start planning campaigns for the holiday season, so we’ve put together a few holiday-inspired packages to help inspire media planning to maximize advertising efforts during the biggest retail season of the year.
Product Updates
LiveRamp Data Capabilities in Curation
Curators can now access LiveRamp’s data assets to package with premium inventory to drive optimal programmatic performance. This data can be leveraged in three ways: to distribute first-party data, pick pre-selected third-party data segments, or request additional third-party data segments. Learn more about LiveRamp data capabilities in curation.
Publishers Can Prepare for Seller-Defined Audiences
To benefit from our soon-to-be-released Seller-Defined Audiences packaging functionality, publishers can start to prepare their audience integrations with The MediaGrid by using our protocol for passing seller-defined context and audience cohorts. Learn more.
Hot Off The Press
Grab a coffee and dig into some of the recent content published by The MediaGrid team across our blog and the trade press.
The Publisher Brief: Google's Kicking the Cookie Can... Again
In July 2022, Google once again announced that it’s kicking the can down the road when it comes to the death of the third-party cookie. The stay of execution now places the cookie’s demise at the end of 2024 – but what does it mean for publishers?
Curation Deep Dive with ExchangeWire
Media buyers have been paying more, publishers have been earning less, and data providers have had less control. With Exchange Wire, we took a deep dive into how curation solves the problems that have come about with the rise of programmatic.
> Download the complete Deep Dive
Activating Agency Value with the New Service Layer
At ATS London 2022 in June, our Head of Client Services for Media Agencies, Tim Conley, took part in a panel discussing the future of ad tech – and how agencies can play a pivotal role by redefining their service layer.
Partner Highlights
We’ve been working hard to increase the number of DSPs connected to The MediaGrid to help you tap into even more sources of premium demand.
Here are a few highlights:
StackAdapt is a self-serve advertising platform where some of the most progressive work in machine learning meets cutting-edge user experience. Traffic types include Open Exchange and Private Marketplace Deals. Current supported media formats include native, display, video, connected TV, and audio ads.
Stirista delivers micro-targeted multichannel marketing solutions fueled by super-smart data. Traffic types include Open Exchange and Private Marketplace Deals. Current supported media formats include native, display, video, connected TV, and audio ads.
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences online. Traffic types include Open Exchange and Private Marketplace Deals. Current supported media formats include native, display, video, connected TV, and audio ads.
And Finally, What's Coming Soon...
Here’s a sneak peek at what’s coming to The MediaGrid in the near future. Watch this space for more detailed info.
- Additional data providers available in curation
- First-party publisher data available in supply packaging
- Post-auction discounts for curators & publishers
- …and more!
