June 3, 2022 Top Pharmaceutical Brand Leverages Curation to Maximize Viewability Download this MediaGrid case study to learn how a top pharmaceutical brand leveraged our platform's...
June 1, 2022 Leading Insurer Uses Curation with Search Intent to Lower CPA by 34% Download this case study to discover how a leading insurance company combined curated deals with...
May 20, 2022 The Publisher Brief: Professor Prebid In May 2022, Prebid.org unveiled a new header bidding tool with a unique name: Professor Prebid....
April 29, 2022 How Curated Demand Drove a 57% Lift in Revenue for CafeMedia Publishers As the world’s largest ad management service, CafeMedia is always looking for additional ways to...
April 26, 2022 Programmatic Primer: A Guide to Ads.txt Launched in 2017, ads.txt is an industry-wide initiative which aims to improve transparency and...
April 22, 2022 The Publisher Brief: OpenRTB 2.6 and the Addressable Future of CTV In April 2022, the RTB Project announced that the latest version of the protocol – OpenRTB 2.6 – is...
April 19, 2022 Major Cruise Line Leverages Search Intent Data to Drive Bookings Efficiencies In this MediaGrid case study, you'll learn how a major cruise line leveraged our Search Intent...
April 11, 2022 The Publisher Brief: The TCF Ruling, Appeal, and What Comes Next Introduced in spring 2018, the IAB Transparency & Consent Framework, or TCF, aims to standardize...
March 30, 2022 Playing in the Sandbox: Google’s Role in the Cookieless World With Google still responsible for almost a third of global digital advertising revenue, the tech...
March 17, 2022 A Guide to Alternative IDs in the Post-Cookie World Whether you agree with it or not, Chrome’s third-party cookie will be no more by the end of 2023 –...