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News and Insights

The future of programmatic will be curated. Read all about it.

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June 3, 2022
Top Pharmaceutical Brand Leverages Curation to Maximize Viewability

Top Pharmaceutical Brand Leverages Curation to Maximize Viewability

Download this MediaGrid case study to learn how a top pharmaceutical brand leveraged our platform's...
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June 1, 2022
Leading Insurer Uses Curation with Search Intent to Lower CPA by 34%

Leading Insurer Uses Curation with Search Intent to Lower CPA by 34%

Download this case study to discover how a leading insurance company combined curated deals with...
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May 20, 2022
The Publisher Brief: Professor Prebid

The Publisher Brief: Professor Prebid

In May 2022, Prebid.org unveiled a new header bidding tool with a unique name: Professor Prebid....
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April 29, 2022
How Curated Demand Drove a 57% Lift in Revenue for CafeMedia Publishers

How Curated Demand Drove a 57% Lift in Revenue for CafeMedia Publishers

As the world’s largest ad management service, CafeMedia is always looking for additional ways to...
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April 26, 2022
Programmatic Primer: A Guide to Ads.txt

Programmatic Primer: A Guide to Ads.txt

Launched in 2017, ads.txt is an industry-wide initiative which aims to improve transparency and...
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April 22, 2022
The Publisher Brief: OpenRTB 2.6 and the Addressable Future of CTV

The Publisher Brief: OpenRTB 2.6 and the Addressable Future of CTV

In April 2022, the RTB Project announced that the latest version of the protocol – OpenRTB 2.6 – is...
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April 19, 2022
Major Cruise Line Leverages Search Intent Data to Drive Bookings Efficiencies

Major Cruise Line Leverages Search Intent Data to Drive Bookings Efficiencies

In this MediaGrid case study, you'll learn how a major cruise line leveraged our Search Intent...
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April 11, 2022
The Publisher Brief: The TCF Ruling, Appeal, and What Comes Next

The Publisher Brief: The TCF Ruling, Appeal, and What Comes Next

Introduced in spring 2018, the IAB Transparency & Consent Framework, or TCF, aims to standardize...
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March 30, 2022
Playing in the Sandbox: Google’s Role in the Cookieless World

Playing in the Sandbox: Google’s Role in the Cookieless World

With Google still responsible for almost a third of global digital advertising revenue, the tech...
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March 17, 2022
A Guide to Alternative IDs in the Post-Cookie World

A Guide to Alternative IDs in the Post-Cookie World

Whether you agree with it or not, Chrome’s third-party cookie will be no more by the end of 2023 –...
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