April 22, 2022 The Publisher Brief: OpenRTB 2.6 and the Addressable Future of CTV In April 2022, the RTB Project announced that the latest version of the protocol – OpenRTB 2.6 – is...
April 11, 2022 The Publisher Brief: The TCF Ruling, Appeal, and What Comes Next Introduced in spring 2018, the IAB Transparency & Consent Framework, or TCF, aims to standardize...
March 15, 2022 The Publisher Brief: Seller-Defined Audiences The first identity-focused solution to come out of the IAB Tech Lab’s Project Rearc, Seller-Defined...
February 28, 2022 The Publisher Brief: Android Privacy Sandbox Hot on the heels of the introduction of Google Topics, the tech giant is setting its sights on the...
February 9, 2022 The Publisher Brief: Google Topics In January 2022, Google made another change in the Privacy Sandbox solution lineup, by giving FLoC...