February 16, 2023 The Publisher Brief: The Industry Responds to Google Topics A year on from its reveal, Google Topics might be ready for a wider audience, but that doesn’t mean...
October 25, 2022 The Publisher Brief: Google PAIR Despite being the driving force behind the cookieless future, Google isn’t immune from its impact....
August 12, 2022 The Publisher Brief: Google's Kicking the Cookie Can... Again In July 2022, Google once again announced that it’s kicking the can down the road when it comes to...
June 23, 2022 The Publisher Brief: Prebid 7 On June 8th 2022, the Prebid team released the next major version of the Prebid.js header bidding...
May 20, 2022 The Publisher Brief: Professor Prebid In May 2022, Prebid.org unveiled a new header bidding tool with a unique name: Professor Prebid....
April 22, 2022 The Publisher Brief: OpenRTB 2.6 and the Addressable Future of CTV In April 2022, the RTB Project announced that the latest version of the protocol – OpenRTB 2.6 – is...
April 11, 2022 The Publisher Brief: The TCF Ruling, Appeal, and What Comes Next Introduced in spring 2018, the IAB Transparency & Consent Framework, or TCF, aims to standardize...
March 15, 2022 The Publisher Brief: Seller Defined Audiences The first identity-focused solution to come out of the IAB Tech Lab’s Project Rearc, Seller Defined...
February 28, 2022 The Publisher Brief: Android Privacy Sandbox Hot on the heels of the introduction of Google Topics, the tech giant is setting its sights on the...
February 9, 2022 The Publisher Brief: Google Topics In January 2022, Google made another change in the Privacy Sandbox solution lineup, by giving FLoC...