WATCH: Activating Agency Value with the New Service Layer
At ATS London 2022 in June, our Head of Client Services for Media Agencies, Tim Conley, took part in a panel discussing the future of ad tech – and how agencies can play a pivotal role by redefining their service layer.
In the last few years, the foundations of the programmatic ecosystem have shifted. With changes to consumer privacy legislation, consumer tracking, and the deprecation of the third-party cookie – not to mention a global pandemic – there's a lot for agencies to contend with.
So how can agencies secure their position in the new programmatic world?
That's the question the panel sets out to answer in The New Service Layer discussion from ATS London 2022.