The holidays are right around the corner, so now is the time for publishers to review their header bidding stack with a view to maximizing yield. With our 20-minute webinar, you can do just that.
The holidays are a big opportunity for publishers. How big, exactly? Well, if we look back at MediaGrid performance across Q4 2021, we can see some big potential outcomes for publishers:
- A 38% increase in CPMs
- A 73% jump in bid rate
- A 48% boost in fill rate
The holidays naturally drive changes in consumer behavior and higher ad spending. The net effect? Greater demand for inventory and elevated CPMs.
If you'd like to to tap into this opportunity in 2022, watch our live recorded webinar to learn how you can switch up your tech stack to capitalize on growing demand – and all in less than 20 minutes.
Just click the video below to get started. Want even more expert advice on optimizing your header bidding? Download our free header bidding health and yield maximization guide.