In the latest episode of our Grid Guide webinar series, our team shares critical tips and insights for supply-side data packaging.

As brands and agencies increasingly turn to deals as a preferred buying mode, publishers can use data packaging as a means to differentiate, lock in long-term partnerships with buyers, and safely monetize their first-party data. 

Join Commerce Grid’s Senior Product Manager Alexandra Balashoyu as she details the basics of supply and data packaging, including: 

• The basics of supply and data packaging
• Key strategies publishers can implement to attract new demand
• About our newest data packaging feature: the Data Marketplace

Below you can watch our recorded webinar, originally streamed on April 20, 2023. To watch, click the 'play' button below.