WEBINAR: Yield Optimization 101: Testing Price Floors


In this edition of the Grid Guide webinar series, you'll hear from experts on The MediaGrid team about the importance of price floors, finding the sweet spot, and how they factor into maximizing publishers' yield. 

Whether you're a brand-new publisher or you've been running media for years, ongoing optimization of your price floors is an essential tool when it comes to unlocking incremental revenue. 

Below you can watch our recorded webinar, originally streamed on November 15, 2022, in which our team of yield optimization experts explain best practices for optimizing floor prices in under 30 minutes – and field questions from publishers across multiple verticals. 

To watch the recorded webinar now, just click the 'play' button below.

Sustainability: The Next Frontier for AdTech?
November 15, 2022